McDonald’s

Scope of Work

  • Work closely with the client team and the art director to create assets that are on brand but also able to push the branding in a unique way

  • Full template for presentation

  • Work with the presenters to create a custom presentation

  • Create all visual assets for the presentation

  • Animate the presentation to the script

  • Motion graphics for opening sequence, walk in, and environment

  • Environmental design for large format banners and signages

Overview

We worked with the McDonald’s team for a few years on their quarterly business meetings. This has always been one of the most fun projects I’ve worked on over the years because of their iconic branding. It has always been a fun process to ideate through the final execution.

This project was produced during my time at INVNT.

People standing in front of a large digital screen displaying a canyon landscape with the iconic McDonald's Golden Arches.
Large digital screen display showing a desert landscape with red rock formations, blue sky, and distant mountains, featuring McDonald's Golden Arches.
A large audience attending a conference or presentation in a dark room, with three men on stage discussing or presenting in front of a huge screen showing a person hanging off an SUV, with a McDonald's logo in the background.
People attending a conference or seminar in a large, dark room, sitting in chairs facing a stage with a speaker. The stage has a large screen displaying a graph and the words 'Under Pressure'; vertical banners in the background read 'Irresistible Deliciousness'.
Stage with a large screen displaying McDonald's food items, including burgers, fries, chicken nuggets, desserts, and beverages, with empty black chairs arranged in front.
A conference or panel discussion with six panelists on stage, some seated and some standing, in a large room with a yellow and white backdrop. A screen behind them displays images of fast food items, including burgers, fries, milkshakes, and coffee.
An indoor display with black-and-white photographs hanging from the ceiling and a large yellow wall with motivational text about customer touchpoints and a road map with location markers.
Large display screen with images of three different hamburgers, set inside a dark indoor space.

Motion Graphics

A man in a dark suit speaking on stage with a microphone in front of a black background, with McDonald's logo and a banner about McDonald's USA in the lower corners.
Motion graphics of Gen M Summit building onto the screen
Presenter name build on a white background with McDonald's Golden Arches.
Middle-aged woman with blonde hair and black glasses smiling in an office setting. Lower thirds of a melting cheese with the presenter name and title builds on and off the screen.
Screenshot of a McDonald's branded webinar webpage with a large yellow playback window displaying a message instructing users to click to unmute if they don't hear any sound. At the top, a countdown timer shows 0 days, 0 hours, 21 minutes, and 29 seconds remaining before the event starts. The webpage includes a red 'LIVE' indicator, tabs for submitting questions, comments, and priority options for chicken, people, and digital.