jessieology

Overview

Jessieology, a twitch streamer and social media influencer, needed help establishing her brand identity. She wanted her identity that was inviting and different than some of her peers. We discussed our strategy and created a cohesive look that was strung through her Twitch and Youtube.

Scope of Work

  • Full brand identity

  • Twitch profile branding

  • Youtube channel branding

Twitch Page and Video Overlays

Consistency in the branding was crucial in the refresh. We wanted to make sure that each element was consistent and worked in harmony with the other elements. The background graphic needed to be dynamic but simple so it didn’t take away from the main content, the live stream. The constellation elements that was used in the logo was used throughout the branding.

Youtube Page, Video Thumbnail, and Bumper

For Youtube, we wanted to use the elements that were used on the Twitch platform but in a different way. We kept the constellation elements in the bumper for the videos. We created PNGs of frequently used phrases for her videos so she can quickly add them to her thumbnails.

Twitch profile page for jessieology with a dark theme, showing channel information, social links, goals, and navigation tabs for about, rules, donation, discord, and specs.
A woman is smiling and speaking into a microphone during a live stream. On the screen to her right, a website shows a gaming profile with the current rank of Gold III and team rank of Platinum I in a multiplayer game.
A woman with long brown hair sitting in a gaming chair, wearing a black hoodie and earphones, in a cozy, dimly lit room, with a chat overlay on the right side of the image.
YouTube channel profile page of Jessieology featuring a colorful banner with stars and the channel name, a profile picture of a smiling woman with long dark hair wearing headphones, and thumbnails of videos about playing Elden Ring with a woman speaking and game artwork.
Thank you message on a pastel background with two video thumbnails of women playing Elden Ring video game, sharing part 4 and part 5 of gameplay, and text indicating part 7 is coming soon.
Thumbnail of a vlog titled 'Jessieology Vlogs' featuring two young women, one holding a phone and the other outdoors with a vintage dress, with a timestamp of 23:19.