bzar

Overview

I was asked to create a brand identity for a new project. My client wanted to create a virtual shopping experience that was gamified and had features that were similar to video games. I wanted to create a logo that was inspired by video game branding and technology.

Scope of Work

  • Logo design

  • Typography

  • Color Palette

A futuristic spaceship flying through clouds with illuminated control panels on the side.
Comparison of different logo variations for 'bzar', showing versions on light and dark backgrounds with size and color differences.
Instructions on logo clear space, showing two diagrams of the logo 'bzar' with surrounding clear space, noting to keep clear space equal to the height of the letters. Text advises not to reproduce the logo smaller than 1 inch or smaller than 1/4 inch in height.
Page from a brand guidelines manual explaining the typography for Mic 32 New Round, with samples of regular and medium font styles, including the full alphabet in uppercase and lowercase.
Guide on line spacing rules for InDesign and MS Office, showing examples of typography with annotations for desired type size in points, leading multiplier, and usage instructions.
A color guide with primary colors Midnight, Storm, Neon Lime and secondary colors Shock, Flame, Ultra Violet, each with their corresponding color codes in PMS, RGB, HEX, and CMYK.
A color gradient chart titled '3.2 Gradients' showing three sections: Neon Lime, Flame, and Ulta Violet, each associated with shock color at the bottom.