Disney Luminate

Overview

A newly branded advertising sector of Disney needed branding. They came to us to help them create a logo for them. They wanted a logo that was in the same vein as other logos they have in their family. But they wanted to open new doors and opportunities. That’s where the idea for the door came to play. Since this was only to be used on digital platforms, the glow was added to really push the idea.

This project was produced during my time at INVNT.

A screenshot of a webpage titled 'Click Here for Unified Insights!' with the Disney Luminate logo, a headline about advanced audience targeting, and a section mentioning a study by Disney ABC and Accenture Strategy.
Screenshot of a webpage news article about Disney's Luminate data-driven targeted advertising product, featuring the Disney Luminate logo, Disney logo, and various partner logos.